Why this exists

You know your market.
Nobody ever taught you how to market it.

You can read a room, price a property to the pound, and talk a nervous seller off the ledge before the second viewing. That's the job, and you're good at it. Marketing is a different skill, and most agents are left to work it out alone, between valuations, with whatever time is left at the end of the day.

This course closes that gap. Sixteen weeks of the marketing theory that shaped the biggest brands in the world, from Seth Godin to Simon Sinek to Robert Cialdini, rebuilt week by week into something you can actually use: what to post, what to say, and what to do differently before your next valuation.

It's free because agents made my career before I ever tried to build anything of my own, and this is my way of putting something back, with no card details and no small print.

Why this is different

Everything you'd normally pay thousands to sit in a room for. None of the sales pitch.

Most marketing education aimed at agents comes in two forms: a one-day workshop that costs several thousand pounds and ends the moment you leave the room, or a thirty-second clip on LinkedIn that sounds useful and gives you nothing you can actually use on Monday morning. This is neither. Sixteen weeks, one idea at a time, with a direct line back to me if something doesn't land. At no point in any of it am I selling you anything.

The one-day workshop

Thousands of pounds. One day.

A hotel conference room, a slide deck, and nobody to ask when you get back to your desk and it's not working.

The 30-second clip

Free. Forgotten by lunchtime.

Sounds sharp, feels useful, gives you nothing you can actually put into practice by the time you've finished scrolling.

This course

Sixteen weeks. Real depth. No pitch.

The theory, the application, and a direct line to ask questions, spread across four months so it actually sticks. Free, with nothing to buy at the end of it.

How it works

Sixteen weeks. Thirty minutes at a time.

Straight to WhatsApp

A 30-minute video sent directly to your phone every week for 16 weeks. Watch it whenever your week allows.

A direct line to me

WhatsApp Broadcast means you can reply to me privately. Ask questions, bounce ideas, get clarity. Nobody else on the course sees it.

Eight hours, total

Sixteen weeks, thirty minutes each. Built to fit around a business you're already running, not compete with it.

Completely free

No fee, no upsell hidden in week three, no catch. Just the course.

The curriculum

Sixteen modules. Sixteen ideas that changed marketing, made specific to estate agency.

Every module takes one piece of seminal marketing theory and rebuilds it as a sector-specific lesson, with a concrete action to take into your business the same week.

Week 01

Blue Ocean Thinking

Based on Blue Ocean Strategy — W. Chan Kim & Renée Mauborgne

Stop competing for the same nine listings on the same three portals. Find the part of your local market nobody else is fighting for, and make it yours.

Week 02

The Remarkable Agency

Based on Purple Cow — Seth Godin

Ordinary gets ignored. Build the one thing about your agency that's genuinely worth a client mentioning to a neighbour, unprompted.

Week 03

Your Why, Your Edge

Based on Start With Why — Simon Sinek

Every agent says they'll get the best price. Find the real reason you do this job, and use it to win instructions on more than price alone.

Week 04

Give Before You Ask

Based on Jab, Jab, Jab, Right Hook — Gary Vaynerchuk

Most agents only show up when they want an instruction. Learn the rhythm of giving useful, local, valuable content before you ever ask for the sale.

Week 05

Build the Asset, Not the Advert

Based on Content Inc — Joe Pulizzi

An advert stops working the day you stop paying for it. Build a body of content that keeps bringing you sellers long after you've published it.

Week 06

Own the Word

Based on Positioning — Al Ries & Jack Trout

When someone in your patch thinks "agent," you want your name to be the one that comes to mind first. Learn how to own that single word in your area.

Week 07

The Psychology of Yes

Based on Influence — Robert Cialdini

Six proven triggers sit behind every decision a seller makes about who lists their home. Use them honestly, and watch your conversion rate move.

Week 08

Be Easy to Buy

Based on How Brands Grow — Byron Sharp

Being remembered matters more than being loved. Build the presence that makes you the obvious, easy choice the moment someone decides to sell.

Week 09

Every Seller's the Hero

Based on Building a StoryBrand — Donald Miller

Stop making your agency the hero of your marketing. Make the seller the hero, and position yourself as the guide who gets them to the result they want.

Week 10

Earn the Inbox

Based on No B.S. Direct Marketing — Dan Kennedy

A database you own beats a following you rent from a platform. Learn how to build a list of people who actually want to hear from you.

Week 11

Cross the Gap

Based on Crossing the Chasm — Geoffrey Moore

The people who already trust you are not the same people you still need to win over. Learn the different message each group needs to hear.

Week 12

Built to Be Shared

Based on Contagious — Jonah Berger

Some listings and some posts get shared. Most don't. Learn the six reasons people pass things on, and start building content designed to travel.

Week 13

Say It So It Sticks

Based on Obviously Awesome — April Dunford

If a prospective seller can't explain what makes you different in one sentence, neither can they. Sharpen your positioning until it's impossible to confuse you with the agent down the road.

Week 14

The Long Game

Based on The Long and the Short of It — Les Binet & Peter Field

Chasing this month's leads and building next year's business are two different jobs. Learn the balance that keeps your pipeline full without starting from zero every January.

Week 15

The Alchemy of Attention

Based on Alchemy — Rory Sutherland

Logic tells you what should work. Human behaviour tells you what actually does. Learn why the illogical idea often outperforms the obvious one.

Week 16

Write Like a Human

Based on Everybody Writes — Ann Handley

The agency that sounds like a person wins over the agency that sounds like a brochure. Finish the course with the tools to write copy people actually want to read.

Adam Graver

Your instructor

10years in brand, digital & performance marketing

16weeks, direct to you

0sales pitches, ever

Why listen to me

Ten years in the room where the decisions get made. Now it's yours.

A decade in estate agency marketing, working across brand, digital and performance marketing at corporate scale, and 1-2-1 with agency owners and branch managers building their own marketing from scratch. I've seen what works across hundreds of branches, and what works for one.

When Renters' Rights, anti-money laundering checks and Material Information requirements landed on the industry, I was in the room working out what it meant for the business, the branch and the customer, and how marketing had to change to keep working within the rules rather than around them. This course is that experience, handed to you directly.

I know how agents get found before their competitor does, including how AI tools now answer "who's the best agent near me." I know how the right email and CRM setup keeps a lead warm for months without anyone lifting a finger. Sixteen weeks of it, free, with no sales pitch attached.

Who this is for

Built for whoever ends up owning marketing, whether it's in their job title or not.

This is for you if

You're an agency owner, a personal or self-employed agent, or a branch manager, and marketing has landed on your desk along with everything else.
You're the person in the office who "looks after marketing a bit," and you'd rather actually understand it than keep guessing.
You know your patch better than anyone, but you've never had formal marketing training.
You can give up 30 minutes a week for four months in exchange for a genuinely different way of thinking about your business.

This isn't for you if

You're looking for a single trick that fixes everything by the second week. This is a theory-to-action course, not a shortcut.
You'd rather someone else did the posting, the writing and the follow-up for you. This course is built to teach you the thinking, not to hand it off.
You're not currently active in a property sector role. The examples, language and applications are built specifically for agents.

Questions

Before you sign up

What's the catch?

None. The course is free, in full, for all 16 weeks. I built it because agents made my career before I built anything of my own, and this is how I'd rather start with you: by being useful before I ask for anything.

Is it live, or can I watch in my own time?

Each week's 30-minute video is sent to your WhatsApp on the same day and stays in the broadcast thread. Watch it whenever your week allows.

What if I miss a week?

Nothing is lost. Every video stays available in the broadcast thread, so you can catch up whenever you get to it. The course doesn't move on without you.

Does this apply to lettings as well as sales?

Yes. Every module applies the theory to both sides of the business, with examples for sales and lettings where the application differs.

Do I need any marketing background?

None. This is built for agents who run their business day to day, not marketers who study it for a living. Every module starts from theory and ends in something practical you can do this week.

What will you do with my WhatsApp number?

It's used only to send you the course and to give you a direct line to me for questions. Nothing else, and it isn't shared or sold.

What happens after week 16?

Nothing. There's no follow-up offer and nothing for sale at the end of it. You finish week 16 with a business that markets itself better than it did four months earlier, and that's the whole point.

The Marketing Degreefor Estate Agents

You know your market.Nobody ever taught you how to market it.