Estate Agent Marketing Plan

You feel bombarded by a whole deluge of articles and advice on where and how to market your estate agency and you’re frustrated at missing out to better performing competitors.
Where do you start when there are literally thousands of ways you can market a business both on and off-line, spend a huge marketing budget and spend hours promoting what you do with very little reward?

Marketing for Estate Agents cut through the jargon and hype of marketing, keep things straight forward and help you develop, implement and maintain strategies that produce real, fast and long-term results.

Hopefully you’ve completed our free marketing audit (if not go ahead and do that now, it’ll provide lots of valuable feedback) and you know there are a number of things you can do now to make simple and fast improvements to grow your business. That’s the first step towards creating great marketing but without a plan in place you’ll likely become over-whelmed or confused and that’s when your best intentions hit a brick wall.

Our Estate Agent Marketing Plan will be a clear, concise and holistic set of strategies that your unique business can implement and maintain with appropriate effort and cost.

A marketing plan is a comprehensive approach to raising your business profile, to being recognised and ultimately make you the estate agent of choice when people are ready to sell their home.

A good marketing plan will provide you with a very clear path to follow, like a dedicated rail-line it will navigate through the confusing world of on-line and off-line marketing, managing your time and budget, prioritising only the most effective, reliable and cost effective marketing methods, to gain you more enquiries, more listings, more of the homes you want to list and faster sales.

Your bespoke Marketing Plan will be:

  • Specific to your business, to your brand, ethos, objectives, size, budget & location

  • Appropriate and scaled to your processes & objectives

  • Highly achievable, realistic for you to sustain and measurable so you can see your results

  • Long term & flexible, providing consistent results and helping you to react quickly to a changing market

Your bespoke Marketing Plan will include:

  • Analysis of your marketing strengths & weaknesses

  • Opportunities and threats outside your business

  • Recommendations to strengthen your brand and message

  • Strategies for communicating clearly and concisely with your audience

  • On-line and off-line plans to ensure effective, valuable engagement

  • Relationship building strategies to continuously build you success

  • Content direction so you always know you’re posting valuable, appropriate material to grab attention

  • Review and improve to ensure your Marketing Plan grows with you

We get to know your business, find out what makes you unique, understand your objectives and what time you have for marketing to ensure our recommendations are always appropriate and realistic.

An audit of your current marketing, including a review of your territory and competitors means we prioritise the areas where you can make fast and valuable improvements. When we understand your business, goals and future plans we develop a tailored, clear and straightforward marketing plan to provide long term continuous growth for your estate agency.

Get in touch now to discuss how we can start helping you grow your business to become the estate agent of choice.
We’ll be delighted to arrange a free no obligation discovery call to begin understanding your business, your unique market and your goals to develop a marketing plan with you that is uniquely focussed upon, scaled to and delivering for your business straight away.